6 Common Website Design Mistakes and How to Avoid Them

Research shows that over 80% of consumers conducted online research before making purchases in 2015, and by 2016, more than half used mobile devices like smartphones and tablets to search. To stay competitive, your website must be user-friendly, functional, and visually appealing. Below are six common web design mistakes that can harm your site’s effectiveness and reduce potential customers:

1. Neglecting User Experience (UX): A poorly designed site confuses users and hinders local SEO ranking. Focus on intuitive navigation, relevant content, and compatibility across devices.

2. Ignoring SEO: Without proper search engine optimization, your site risks low visibility. Prioritize indexing, logical layout, and alignment with Google’s key ranking factors: content, performance, authority, and user experience.

3. Using Inconsistent Fonts and Colors: Unprofessional typography and clashing colors can distract users and harm your brand’s image. Stick to clean, readable, and cohesive design elements.

4. Skipping Maintenance Planning: Regular updates to content, images, and features are crucial for functionality and credibility. Plan for consistent maintenance from the start.

5. Omitting Customer Feedback Features: Reviews build trust and influence decisions, with 92% of consumers reading reviews before purchasing. Include user-friendly ways for customers to leave feedback.

6. Lack of Visual Content: Engaging visuals leave a stronger impression than text alone. Use high-quality, meaningful images to support your content and captivate visitors while optimizing file sizes to maintain site speed.

If your website faces any of these issues, consult professionals to address them promptly and ensure your site supports your business growth effectively.